Azimi Invest

Cloud-native media technology for modern content creation

About Backlight

Backlight is a media technology company providing cloud-native software across the video and entertainment content lifecycle. Its products support workflows from production and collaboration through distribution and monetization, serving professional users in a complex and demanding industry.

Why we invested

We invested in Backlight because it operates in a structurally attractive niche with high switching costs and sophisticated customers. The company has built a focused product portfolio addressing real operational needs in media workflows—where reliability and integration matter more than novelty.

We value Backlight’s long-term orientation and its emphasis on building durable software rather than chasing short-term trends in the media landscape.

Our role

Our investment in Backlight is primarily passive. We are not involved in day-to-day operations.

We have previously been represented on the board, but no longer hold a board position.

Gallery

Backlight in action
Backlight in action